Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer

Business & Finance, Management & Leadership, Management
Cover of the book Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer by Katharina Klier, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katharina Klier ISBN: 9783656098195
Publisher: GRIN Publishing Publication: January 10, 2012
Imprint: GRIN Publishing Language: English
Author: Katharina Klier
ISBN: 9783656098195
Publisher: GRIN Publishing
Publication: January 10, 2012
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg ?s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg ?s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000.

More books from GRIN Publishing

Cover of the book Die Messung der Kundenzufriedenheit by Katharina Klier
Cover of the book Comparison of the supernatural elements in Washington Irving's short stories by Katharina Klier
Cover of the book Neologism in the lexical system of modern English by Katharina Klier
Cover of the book 'Solvitur acris hiems' - ein Frühlingsgedicht des Horaz by Katharina Klier
Cover of the book Investigation of environmental logistics strategies by Katharina Klier
Cover of the book EU Development Aid and Good Governance by Katharina Klier
Cover of the book The Face of an Island: The Gullah Language Variety of the Southern Coastal Sea Islands by Katharina Klier
Cover of the book Career Management in times of rapid change by Katharina Klier
Cover of the book Feminism of Woman Teachers in the First Half of the 20th Century by Katharina Klier
Cover of the book Romantic Thoughts in Wordsworth's 'I wandered lonely as a cloud' by Katharina Klier
Cover of the book Coca and Cocaine in the Andes by Katharina Klier
Cover of the book The narrative of the assassination of John F. Kennedy in Oliver Stone's movie 'JFK', illustrated with the help of one short sequence by Katharina Klier
Cover of the book Culture-Specific Concepts in Language by Katharina Klier
Cover of the book Breakdown in Emily Dickinsons Poem 280 by Katharina Klier
Cover of the book Daoismus - Entwicklung chinesischer Philosophie zur Religion by Katharina Klier
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy