Cases in Advertising Management

Business & Finance, Economics, Macroeconomics
Cover of the book Cases in Advertising Management by Larry D Kelley, Donald W Jugenheimer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry D Kelley, Donald W Jugenheimer ISBN: 9781317475330
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Larry D Kelley, Donald W Jugenheimer
ISBN: 9781317475330
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

More books from Taylor and Francis

Cover of the book Brand vs. Wild by Larry D Kelley, Donald W Jugenheimer
Cover of the book Rethinking Language, Text and Context by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Routledge Handbook of Environmental Justice by Larry D Kelley, Donald W Jugenheimer
Cover of the book Introduction to Knowledge Management by Larry D Kelley, Donald W Jugenheimer
Cover of the book Absent Fathers? by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Political Economy of AIDS by Larry D Kelley, Donald W Jugenheimer
Cover of the book Feminism and the Classroom Teacher by Larry D Kelley, Donald W Jugenheimer
Cover of the book Overcoming Sex Addiction by Larry D Kelley, Donald W Jugenheimer
Cover of the book The American Economy: A Student Study Guide by Larry D Kelley, Donald W Jugenheimer
Cover of the book Theory of Complementation in English Syntax by Larry D Kelley, Donald W Jugenheimer
Cover of the book Managing Protected Areas by Larry D Kelley, Donald W Jugenheimer
Cover of the book British Foreign Secretaries Since 1974 by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Right to Life in Japan by Larry D Kelley, Donald W Jugenheimer
Cover of the book Interpretive Description by Larry D Kelley, Donald W Jugenheimer
Cover of the book The Islamic Intellectual Tradition in Persia by Larry D Kelley, Donald W Jugenheimer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy