Cases in Alliance Management
Building Successful Alliances
Business & Finance, Management & Leadership, Planning & Forecasting
| Author: | Jean-Louis Schaan, Micheál J Kelly | ISBN: | 9781452236001 |
| Publisher: | SAGE Publications | Publication: | September 5, 2006 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Jean-Louis Schaan, Micheál J Kelly |
| ISBN: | 9781452236001 |
| Publisher: | SAGE Publications |
| Publication: | September 5, 2006 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process—strategic rationale, partner selection, negotiation, and implementation.
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process—strategic rationale, partner selection, negotiation, and implementation.
