Cases in Public Relations Management

The Rise of Social Media and Activism

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Cases in Public Relations Management by Patricia Swann, Taylor and Francis
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Author: Patricia Swann ISBN: 9781134060344
Publisher: Taylor and Francis Publication: February 18, 2014
Imprint: Routledge Language: English
Author: Patricia Swann
ISBN: 9781134060344
Publisher: Taylor and Francis
Publication: February 18, 2014
Imprint: Routledge
Language: English

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

  • 27 new case studies, including coverage of social media and social responsibility elements

  • New chapters on corporate social responsibility (CSR) and activism

  • End-of-chapter exercises

  • Embedded hyperlinks in eBook

  • Fully enhanced companion website that includes:

  • Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides

    Student resources: Quizzes, Glossary, Case Supplements

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

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