Cases on Consumer-Centric Marketing Management

Business & Finance, Marketing & Sales, Research
Cover of the book Cases on Consumer-Centric Marketing Management by Vimi Jham, Sandeep Puri, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vimi Jham, Sandeep Puri ISBN: 9781466643604
Publisher: IGI Global Publication: July 31, 2013
Imprint: Business Science Reference Language: English
Author: Vimi Jham, Sandeep Puri
ISBN: 9781466643604
Publisher: IGI Global
Publication: July 31, 2013
Imprint: Business Science Reference
Language: English
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

More books from IGI Global

Cover of the book Information Systems and Technology for Organizations in a Networked Society by Vimi Jham, Sandeep Puri
Cover of the book Integration of Data Mining in Business Intelligence Systems by Vimi Jham, Sandeep Puri
Cover of the book Sustainability Science for Social, Economic, and Environmental Development by Vimi Jham, Sandeep Puri
Cover of the book New Media and Communication Across Religions and Cultures by Vimi Jham, Sandeep Puri
Cover of the book Managing Big Data Integration in the Public Sector by Vimi Jham, Sandeep Puri
Cover of the book Game Theory Framework Applied to Wireless Communication Networks by Vimi Jham, Sandeep Puri
Cover of the book Engaging Consumers through Branded Entertainment and Convergent Media by Vimi Jham, Sandeep Puri
Cover of the book Trust and Technology in B2B E-Commerce by Vimi Jham, Sandeep Puri
Cover of the book Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Vimi Jham, Sandeep Puri
Cover of the book Packaging Digital Information for Enhanced Learning and Analysis by Vimi Jham, Sandeep Puri
Cover of the book Communication in Transportation Systems by Vimi Jham, Sandeep Puri
Cover of the book Handbook of Research on Integrating Social Media into Strategic Marketing by Vimi Jham, Sandeep Puri
Cover of the book Interdisciplinary Approaches to Information Systems and Software Engineering by Vimi Jham, Sandeep Puri
Cover of the book Developing Metadata Application Profiles by Vimi Jham, Sandeep Puri
Cover of the book Strategic Management and Leadership for Systems Development in Virtual Spaces by Vimi Jham, Sandeep Puri
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy