Cause Related Marketing

Business & Finance, Marketing & Sales
Cover of the book Cause Related Marketing by Sue Adkins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sue Adkins ISBN: 9781136422430
Publisher: Taylor and Francis Publication: June 1, 2007
Imprint: Routledge Language: English
Author: Sue Adkins
ISBN: 9781136422430
Publisher: Taylor and Francis
Publication: June 1, 2007
Imprint: Routledge
Language: English

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.

'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.

Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.

'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.

Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

More books from Taylor and Francis

Cover of the book Constitutional Bargaining in Russia, 1990-93 by Sue Adkins
Cover of the book Managing the Training Function by Sue Adkins
Cover of the book Marketing Fear in America's Public Schools by Sue Adkins
Cover of the book Family of Origin Applications in Clinical Supervision by Sue Adkins
Cover of the book Synthetic Planet by Sue Adkins
Cover of the book On Stories by Sue Adkins
Cover of the book Correctional Rehabilitation and Therapeutic Communities by Sue Adkins
Cover of the book Do We Need Religion? by Sue Adkins
Cover of the book Indigenous Peoples and the Collaborative Stewardship of Nature by Sue Adkins
Cover of the book Renaissance And Renascences In Western Art by Sue Adkins
Cover of the book Palestine & Transjordan by Sue Adkins
Cover of the book Sensibility and Female Poetic Tradition, 1780–1860 by Sue Adkins
Cover of the book Methodism and Politics in British Society 1750-1850 by Sue Adkins
Cover of the book Access for Disabled People to Arts Premises: The Journey Sequence by Sue Adkins
Cover of the book The ABC of Child Protection by Sue Adkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy