Celebrity, Convergence and Transformation

Business & Finance
Cover of the book Celebrity, Convergence and Transformation by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351742696
Publisher: Taylor and Francis Publication: July 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351742696
Publisher: Taylor and Francis
Publication: July 28, 2017
Imprint: Routledge
Language: English

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

More books from Taylor and Francis

Cover of the book Communication Yearbook 36 by
Cover of the book Shakespeare Reproduced by
Cover of the book China's Ethnic Minorities and Globalisation by
Cover of the book Unholy Trinity by
Cover of the book Adaptive Spatial Alignment by
Cover of the book Silence, Music, Silent Music by
Cover of the book How to Stop Bullying towards a non-violent school by
Cover of the book Identity Politics and Elections in Malaysia and Indonesia by
Cover of the book The Coastal Tribes of the North-Eastern Bantu (Pokomo, Nyika, Teita) by
Cover of the book Daylight Design of Buildings by
Cover of the book University Teaching by
Cover of the book Global Civilization by
Cover of the book Measuring Vulnerability in Developing Countries by
Cover of the book Ethical Issues in the New Genetics by
Cover of the book Virtuous Imbalance by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy