Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Change by Design by Tim Brown, HarperCollins e-books
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Author: Tim Brown ISBN: 9780061937743
Publisher: HarperCollins e-books Publication: September 29, 2009
Imprint: HarperCollins e-books Language: English
Author: Tim Brown
ISBN: 9780061937743
Publisher: HarperCollins e-books
Publication: September 29, 2009
Imprint: HarperCollins e-books
Language: English

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

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