Charismatic Capitalism

Direct Selling Organizations in America

Business & Finance, Marketing & Sales, Multilevel, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Charismatic Capitalism by Nicole Woolsey Biggart, University of Chicago Press
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Author: Nicole Woolsey Biggart ISBN: 9780226227269
Publisher: University of Chicago Press Publication: December 10, 2014
Imprint: University of Chicago Press Language: English
Author: Nicole Woolsey Biggart
ISBN: 9780226227269
Publisher: University of Chicago Press
Publication: December 10, 2014
Imprint: University of Chicago Press
Language: English

Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.

The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.

The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

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