Chasing String in the Digital Era

Nonfiction, Computers, Application Software, Multimedia, Internet, Electronic Commerce
Cover of the book Chasing String in the Digital Era by Jaffer Ali, Jaffer Ali
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Author: Jaffer Ali ISBN: 9781301617012
Publisher: Jaffer Ali Publication: April 19, 2013
Imprint: Smashwords Edition Language: English
Author: Jaffer Ali
ISBN: 9781301617012
Publisher: Jaffer Ali
Publication: April 19, 2013
Imprint: Smashwords Edition
Language: English

If you ever had a pet cat, you would understand how it chased string endlessly, seemingly without purpose. While we can never be sure what purpose is in the cat’s mind, modern day marketers are doing their best feline imitation. Only the digital string being chased is behavioral targeting, Big Data and a love of all things new (neomania). Our industry is chasing this string all the while purring like a kitten.

Politics, economics, marketing and media are discussed in this collection of insightful essays, each of which can stand on its own. But, collectively, a business and worldview emerges.

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If you ever had a pet cat, you would understand how it chased string endlessly, seemingly without purpose. While we can never be sure what purpose is in the cat’s mind, modern day marketers are doing their best feline imitation. Only the digital string being chased is behavioral targeting, Big Data and a love of all things new (neomania). Our industry is chasing this string all the while purring like a kitten.

Politics, economics, marketing and media are discussed in this collection of insightful essays, each of which can stand on its own. But, collectively, a business and worldview emerges.

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