Chevrolet: 1960-2012

Nonfiction, Reference & Language, Transportation, Automotive, Antique & Classic, Domestic, History, Americas, United States
Cover of the book Chevrolet: 1960-2012 by Michael W.R. Davis, Arcadia Publishing
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Author: Michael W.R. Davis ISBN: 9781625171641
Publisher: Arcadia Publishing Publication: December 10, 2012
Imprint: Arcadia Publishing Language: English
Author: Michael W.R. Davis
ISBN: 9781625171641
Publisher: Arcadia Publishing
Publication: December 10, 2012
Imprint: Arcadia Publishing
Language: English
Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960–2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960–2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.

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