Chief Marketing Officers at Work

Business & Finance, Career Planning & Job Hunting, Careers, Marketing & Sales
Cover of the book Chief Marketing Officers at Work by Josh Steimle, Apress
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Josh Steimle ISBN: 9781484219317
Publisher: Apress Publication: August 4, 2016
Imprint: Apress Language: English
Author: Josh Steimle
ISBN: 9781484219317
Publisher: Apress
Publication: August 4, 2016
Imprint: Apress
Language: English

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:

  • Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles.
  • Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.
  • Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.
  • Explores how the CMO decisions are now driven by data rather than gut feelings.

The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:

The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

More books from Apress

Cover of the book Data Modeling of Financial Derivatives by Josh Steimle
Cover of the book Program the Internet of Things with Swift for iOS by Josh Steimle
Cover of the book Introducing Ethereum and Solidity by Josh Steimle
Cover of the book The Four Intelligences of the Business Mind by Josh Steimle
Cover of the book Pro iOS Security and Forensics by Josh Steimle
Cover of the book Beginning Rails 4 by Josh Steimle
Cover of the book Learn Design for iOS Development by Josh Steimle
Cover of the book Pointers in C by Josh Steimle
Cover of the book DevOps on the Microsoft Stack by Josh Steimle
Cover of the book Underwater by Josh Steimle
Cover of the book Apache Solr by Josh Steimle
Cover of the book Java for Absolute Beginners by Josh Steimle
Cover of the book SAP ERP Financial Accounting and Controlling by Josh Steimle
Cover of the book Building Web Applications with Visual Studio 2017 by Josh Steimle
Cover of the book Cross-platform Localization for Native Mobile Apps with Xamarin by Josh Steimle
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy