Children as Consumers

A Psychological Analysis of the Young People's Market

Nonfiction, Health & Well Being, Psychology, Social Psychology
Cover of the book Children as Consumers by Adrian Furnham, Barrie Gunter, Taylor and Francis
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Author: Adrian Furnham, Barrie Gunter ISBN: 9781134666928
Publisher: Taylor and Francis Publication: January 28, 2008
Imprint: Routledge Language: English
Author: Adrian Furnham, Barrie Gunter
ISBN: 9781134666928
Publisher: Taylor and Francis
Publication: January 28, 2008
Imprint: Routledge
Language: English

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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