Chinese Consumers and the Fashion Market

Nonfiction, Science & Nature, Technology, Textiles & Polymers, Business & Finance, Marketing & Sales, Research
Cover of the book Chinese Consumers and the Fashion Market by , Springer Singapore
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9789811084294
Publisher: Springer Singapore Publication: March 9, 2018
Imprint: Springer Language: English
Author:
ISBN: 9789811084294
Publisher: Springer Singapore
Publication: March 9, 2018
Imprint: Springer
Language: English

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

More books from Springer Singapore

Cover of the book PBG based Terahertz Antenna for Aerospace Applications by
Cover of the book Advances in Big Data and Cloud Computing by
Cover of the book Pathways of a Cell Biologist by
Cover of the book Conservation Agriculture by
Cover of the book The House of Tata Meets the Second Industrial Revolution by
Cover of the book Advances in Difference Equations and Discrete Dynamical Systems by
Cover of the book Testing Lecture Comprehension Through Listening-to-summarize Cloze Tasks by
Cover of the book Public-Private Partnerships in Infrastructure by
Cover of the book Emerging Research in Computing, Information, Communication and Applications by
Cover of the book Unified Theoretical Foundations of Lift and Drag in Viscous and Compressible External Flows by
Cover of the book Social Commentary on State and Society in Modern Japan by
Cover of the book Challenging Leadership Stereotypes Through Discourse by
Cover of the book Machine Translation by
Cover of the book Social Support, Well-being, and Teacher Development by
Cover of the book Disaster Risk Science by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy