Chinese Consumers and the Fashion Market

Nonfiction, Science & Nature, Technology, Textiles & Polymers, Business & Finance, Marketing & Sales, Research
Cover of the book Chinese Consumers and the Fashion Market by , Springer Singapore
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Author: ISBN: 9789811084294
Publisher: Springer Singapore Publication: March 9, 2018
Imprint: Springer Language: English
Author:
ISBN: 9789811084294
Publisher: Springer Singapore
Publication: March 9, 2018
Imprint: Springer
Language: English

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

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