Chinese Multinationals

Business & Finance, Economics, International Economics, Development & Growth
Cover of the book Chinese Multinationals by Jean-Paul Larçon, World Scientific Publishing Company
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Author: Jean-Paul Larçon ISBN: 9789814338431
Publisher: World Scientific Publishing Company Publication: October 22, 2008
Imprint: WSPC Language: English
Author: Jean-Paul Larçon
ISBN: 9789814338431
Publisher: World Scientific Publishing Company
Publication: October 22, 2008
Imprint: WSPC
Language: English

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents:

  • Corporate Strategies of Chinese Multinationals (Z-M Jin)
  • China's Go Global Policy (Z-X Li)
  • China's Outward Foreign Direct Investment (Z-X Li)
  • The Internationalization Process of Chinese Multinationals (R-P Kang)
  • International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)
  • Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)
  • Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)
  • Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)
  • Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)
  • Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)

Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:

  • Includes a Foreword by Liu Chuanzhi, Chairman of Lenovo
  • Includes a Preface by Zhao Chunjun, Vice Chairman of China Academy of Management and Dean Emeritus of Tsinghua School of Economics and Management, Beijing, China
  • Covers internationalization strategies of about 20 leading Chinese multinationals
  • Contains 14 Annexes which present in-depth corporate strategy analysis of leading Chinese multinationals
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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents:

Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:

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