Chinese Multinationals

Business & Finance, Economics, International Economics, Development & Growth
Cover of the book Chinese Multinationals by Jean-Paul Larçon, World Scientific Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jean-Paul Larçon ISBN: 9789814338431
Publisher: World Scientific Publishing Company Publication: October 22, 2008
Imprint: WSPC Language: English
Author: Jean-Paul Larçon
ISBN: 9789814338431
Publisher: World Scientific Publishing Company
Publication: October 22, 2008
Imprint: WSPC
Language: English

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents:

  • Corporate Strategies of Chinese Multinationals (Z-M Jin)
  • China's Go Global Policy (Z-X Li)
  • China's Outward Foreign Direct Investment (Z-X Li)
  • The Internationalization Process of Chinese Multinationals (R-P Kang)
  • International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)
  • Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)
  • Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)
  • Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)
  • Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)
  • Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)

Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:

  • Includes a Foreword by Liu Chuanzhi, Chairman of Lenovo
  • Includes a Preface by Zhao Chunjun, Vice Chairman of China Academy of Management and Dean Emeritus of Tsinghua School of Economics and Management, Beijing, China
  • Covers internationalization strategies of about 20 leading Chinese multinationals
  • Contains 14 Annexes which present in-depth corporate strategy analysis of leading Chinese multinationals
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents:

Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:

More books from World Scientific Publishing Company

Cover of the book Managing Innovation by Jean-Paul Larçon
Cover of the book Understanding Advanced Organic and Analytical Chemistry by Jean-Paul Larçon
Cover of the book Intermediate Microeconomics by Jean-Paul Larçon
Cover of the book Leptons and Quarks by Jean-Paul Larçon
Cover of the book Applicable Atmospheric Dynamics by Jean-Paul Larçon
Cover of the book Statistical Tests of Nonparametric Hypotheses by Jean-Paul Larçon
Cover of the book 2014 Annual Provincial and Regional Competitiveness Analysis for Greater China Economies by Jean-Paul Larçon
Cover of the book Soft, Hard, and Hybrid Janus Structures by Jean-Paul Larçon
Cover of the book Controlled Thermonuclear Fusion by Jean-Paul Larçon
Cover of the book New Trends in Control Theory by Jean-Paul Larçon
Cover of the book Size Really Does Matter by Jean-Paul Larçon
Cover of the book Status of Theoretical Understanding and of Experimental Power for LHC Physics and Beyond by Jean-Paul Larçon
Cover of the book Principles of Quantum Computation and Information by Jean-Paul Larçon
Cover of the book Cerebral Blood Flow and Metabolism by Jean-Paul Larçon
Cover of the book Computer Vision in Robotics and Industrial Applications by Jean-Paul Larçon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy