| Author: | Jean-Paul Larçon | ISBN: | 9789814338431 |
| Publisher: | World Scientific Publishing Company | Publication: | October 22, 2008 |
| Imprint: | WSPC | Language: | English |
| Author: | Jean-Paul Larçon |
| ISBN: | 9789814338431 |
| Publisher: | World Scientific Publishing Company |
| Publication: | October 22, 2008 |
| Imprint: | WSPC |
| Language: | English |
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.
The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Contents:
- Corporate Strategies of Chinese Multinationals (Z-M Jin)
- China's Go Global Policy (Z-X Li)
- China's Outward Foreign Direct Investment (Z-X Li)
- The Internationalization Process of Chinese Multinationals (R-P Kang)
- International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)
- Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)
- Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)
- Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)
- Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)
- Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)
Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:
- Includes a Foreword by Liu Chuanzhi, Chairman of Lenovo
- Includes a Preface by Zhao Chunjun, Vice Chairman of China Academy of Management and Dean Emeritus of Tsinghua School of Economics and Management, Beijing, China
- Covers internationalization strategies of about 20 leading Chinese multinationals
- Contains 14 Annexes which present in-depth corporate strategy analysis of leading Chinese multinationals
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.
The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Contents:
- Corporate Strategies of Chinese Multinationals (Z-M Jin)
- China's Go Global Policy (Z-X Li)
- China's Outward Foreign Direct Investment (Z-X Li)
- The Internationalization Process of Chinese Multinationals (R-P Kang)
- International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)
- Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)
- Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)
- Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)
- Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)
- Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)
Readership: Academics, graduate students and business executives and professionals interested in Chinese business.
Key Features:
- Includes a Foreword by Liu Chuanzhi, Chairman of Lenovo
- Includes a Preface by Zhao Chunjun, Vice Chairman of China Academy of Management and Dean Emeritus of Tsinghua School of Economics and Management, Beijing, China
- Covers internationalization strategies of about 20 leading Chinese multinationals
- Contains 14 Annexes which present in-depth corporate strategy analysis of leading Chinese multinationals
