CIM Handbook of Strategic Marketing

Business & Finance, Marketing & Sales
Cover of the book CIM Handbook of Strategic Marketing by Colin Egan, Michael Thomas, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Colin Egan, Michael Thomas ISBN: 9781136359088
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: Colin Egan, Michael Thomas
ISBN: 9781136359088
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

Colin Egan is Professor of Strategic Management at Leicester Business School.

Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

Colin Egan is Professor of Strategic Management at Leicester Business School.

Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

More books from Taylor and Francis

Cover of the book Suzan-Lori Parks by Colin Egan, Michael Thomas
Cover of the book Negotiation Games by Colin Egan, Michael Thomas
Cover of the book The Person in the Sight of Sociology (RLE Social Theory) by Colin Egan, Michael Thomas
Cover of the book The Spectacle of Violence by Colin Egan, Michael Thomas
Cover of the book Video Production Workshop by Colin Egan, Michael Thomas
Cover of the book Storytelling and the Future of Organizations by Colin Egan, Michael Thomas
Cover of the book Interdisciplinarity by Colin Egan, Michael Thomas
Cover of the book International Relations as Negotiation by Colin Egan, Michael Thomas
Cover of the book The Passing of Temporal Well-Being by Colin Egan, Michael Thomas
Cover of the book The Dyadic Transaction by Colin Egan, Michael Thomas
Cover of the book Childhoods in India by Colin Egan, Michael Thomas
Cover of the book Telling Stories to Change the World by Colin Egan, Michael Thomas
Cover of the book Entertainment Media and Politics by Colin Egan, Michael Thomas
Cover of the book Jacques Copeau by Colin Egan, Michael Thomas
Cover of the book The Political Economy of Ethnic Conflict in Sri Lanka by Colin Egan, Michael Thomas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy