Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

Business & Finance, Marketing & Sales
Cover of the book Citizen Brand by Marc Gobe, Allworth
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Author: Marc Gobe ISBN: 9781621531937
Publisher: Allworth Publication: September 2, 2006
Imprint: Allworth Language: English
Author: Marc Gobe
ISBN: 9781621531937
Publisher: Allworth
Publication: September 2, 2006
Imprint: Allworth
Language: English

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

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