City Branding

Theory and Cases

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book City Branding by K. Dinnie, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: K. Dinnie ISBN: 9780230294790
Publisher: Palgrave Macmillan UK Publication: December 3, 2010
Imprint: Palgrave Macmillan Language: English
Author: K. Dinnie
ISBN: 9780230294790
Publisher: Palgrave Macmillan UK
Publication: December 3, 2010
Imprint: Palgrave Macmillan
Language: English

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

More books from Palgrave Macmillan UK

Cover of the book Contemporary Diasporic South Asian Women's Fiction by K. Dinnie
Cover of the book The History of British Women's Writing, 1945-1975 by K. Dinnie
Cover of the book A Political Romance by K. Dinnie
Cover of the book Frege on Absolute and Relative Truth by K. Dinnie
Cover of the book The Things We Do and Why We Do Them by K. Dinnie
Cover of the book Experiences of War and Nationality in Denmark and Norway, 1807-1815 by K. Dinnie
Cover of the book Social Policy and the Eurocrisis by K. Dinnie
Cover of the book Protestant Identity and Peace in Northern Ireland by K. Dinnie
Cover of the book Performance and Temporalisation by K. Dinnie
Cover of the book Debates, Rhetoric and Political Action by K. Dinnie
Cover of the book Today's Sounds for Yesterday's Films by K. Dinnie
Cover of the book International Students and Crime by K. Dinnie
Cover of the book Modernist Women Writers and Spirituality by K. Dinnie
Cover of the book Women Intellectuals in Post-68 France by K. Dinnie
Cover of the book Risk and Trading on London's Alternative Investment Market by K. Dinnie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy