City Branding and New Media
Linguistic Perspectives, Discursive Strategies and Multimodality
Nonfiction, Reference & Language, Language Arts, Communication, Linguistics, Social & Cultural Studies, Social Science
| Author: | M. Paganoni | ISBN: | 9781137387967 |
| Publisher: | Palgrave Macmillan UK | Publication: | January 13, 2015 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | M. Paganoni |
| ISBN: | 9781137387967 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | January 13, 2015 |
| Imprint: | Palgrave Pivot |
| Language: | English |
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
