City Branding and Promotion

The Strategic Approach

Nonfiction, Social & Cultural Studies, Political Science, Politics, Regional Planning, Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Art & Architecture, Architecture, Planning
Cover of the book City Branding and Promotion by Waldemar Cudny, Taylor and Francis
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Author: Waldemar Cudny ISBN: 9781351041928
Publisher: Taylor and Francis Publication: April 15, 2019
Imprint: Routledge Language: English
Author: Waldemar Cudny
ISBN: 9781351041928
Publisher: Taylor and Francis
Publication: April 15, 2019
Imprint: Routledge
Language: English

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland.

This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland.

This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

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