Classical Rhetoric and Modern Public Relations

An Isocratean Model

Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Communication, History, Ancient History
Cover of the book Classical Rhetoric and Modern Public Relations by Charles Marsh, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Charles Marsh ISBN: 9781136242632
Publisher: Taylor and Francis Publication: May 7, 2013
Imprint: Routledge Language: English
Author: Charles Marsh
ISBN: 9781136242632
Publisher: Taylor and Francis
Publication: May 7, 2013
Imprint: Routledge
Language: English

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle.

By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle.

By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

More books from Taylor and Francis

Cover of the book Demystifying the Mystery of Capital by Charles Marsh
Cover of the book Blood and Home in Early Modern Drama by Charles Marsh
Cover of the book Developmental Dyspraxia by Charles Marsh
Cover of the book The Real World of the Small Business Owner (Routledge Revivals) by Charles Marsh
Cover of the book Batman and the Multiplicity of Identity by Charles Marsh
Cover of the book Routledge International Handbook of Clinical Suicide Research by Charles Marsh
Cover of the book Success as an Online Student by Charles Marsh
Cover of the book Land Rights in India by Charles Marsh
Cover of the book Ulysses and Faust by Charles Marsh
Cover of the book The Colonial Epoch in Africa by Charles Marsh
Cover of the book Bioethics and the Humanities by Charles Marsh
Cover of the book New Perspectives in Scottish Legal History by Charles Marsh
Cover of the book Economics, Politics, and American Public Policy by Charles Marsh
Cover of the book Learning to Fail by Charles Marsh
Cover of the book Conversion to Catholicism in Early Modern Italy by Charles Marsh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy