Co-Opetition

Business & Finance, Management & Leadership, Leadership, Business Reference, Management
Cover of the book Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff, The Crown Publishing Group
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Author: Adam M. Brandenburger, Barry J. Nalebuff ISBN: 9780307790545
Publisher: The Crown Publishing Group Publication: July 13, 2011
Imprint: Crown Business Language: English
Author: Adam M. Brandenburger, Barry J. Nalebuff
ISBN: 9780307790545
Publisher: The Crown Publishing Group
Publication: July 13, 2011
Imprint: Crown Business
Language: English

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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