Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

Business & Finance, Management & Leadership, Operations Research, Marketing & Sales
Cover of the book Collaborative Promotions by Daniela Wiehenbrauk, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniela Wiehenbrauk ISBN: 9783642133930
Publisher: Springer Berlin Heidelberg Publication: August 19, 2010
Imprint: Springer Language: English
Author: Daniela Wiehenbrauk
ISBN: 9783642133930
Publisher: Springer Berlin Heidelberg
Publication: August 19, 2010
Imprint: Springer
Language: English

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

More books from Springer Berlin Heidelberg

Cover of the book Spacecraft TT&C and Information Transmission Theory and Technologies by Daniela Wiehenbrauk
Cover of the book Fiber-Shaped Energy Harvesting and Storage Devices by Daniela Wiehenbrauk
Cover of the book Einstein in Matrix Form by Daniela Wiehenbrauk
Cover of the book Prior Processes and Their Applications by Daniela Wiehenbrauk
Cover of the book Plasma Turbulence in the Solar System by Daniela Wiehenbrauk
Cover of the book Führungsinstrumente aus dem Silicon Valley by Daniela Wiehenbrauk
Cover of the book Photoelectron Spectroscopy by Daniela Wiehenbrauk
Cover of the book Key Project Management Based on Effective Project Thinking by Daniela Wiehenbrauk
Cover of the book Volume Replacement by Daniela Wiehenbrauk
Cover of the book Juristic Concept of the Validity of Statutory Law by Daniela Wiehenbrauk
Cover of the book New Perspectives in Language, Discourse and Translation Studies by Daniela Wiehenbrauk
Cover of the book Management of Positive Patch Test Reactions by Daniela Wiehenbrauk
Cover of the book Early Development of the Shoulder Girdle and Sternum in Marsupials (Mammalia: Metatheria) by Daniela Wiehenbrauk
Cover of the book Models of Science Dynamics by Daniela Wiehenbrauk
Cover of the book Der Europäische Gerichtshof für Menschenrechte als Diskurswächter by Daniela Wiehenbrauk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy