Communicating Airpower: Strategic Communication and the United States Air Force Since 9/11, Comparison to Navy Public Affairs, Iraq and Afghanistan, Foreign and Domestic Audiences, Tanker Scandal

Nonfiction, History, Military, Aviation, United States
Cover of the book Communicating Airpower: Strategic Communication and the United States Air Force Since 9/11, Comparison to Navy Public Affairs, Iraq and Afghanistan, Foreign and Domestic Audiences, Tanker Scandal by Progressive Management, Progressive Management
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Progressive Management ISBN: 9781370881284
Publisher: Progressive Management Publication: September 5, 2016
Imprint: Smashwords Edition Language: English
Author: Progressive Management
ISBN: 9781370881284
Publisher: Progressive Management
Publication: September 5, 2016
Imprint: Smashwords Edition
Language: English

This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function.

The Air Force Research Institute (AFRI) asked the knowledgeable Washington editor John A. Robinson to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. Robinson is the managing editor of Defense Daily and is also a lieutenant commander public affairs officer in the Navy Reserve. He has a bachelor of arts in government from the University of Notre Dame, a master of arts in international affairs from The Johns Hopkins University School of Advanced International Studies, and a master of arts in national security and strategic studies from the Naval War College.

As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts. It needs to abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of airpower in current and future wars. He feels that it was an important story to tell, not only for the Airmen proudly defending the nation but also for the public, whose support is crucial. AFRI collected these thoughts from Robinson in order to distribute them to Air Force public affairs offices and those most affected by and interested in his observations.

INTRODUCTION * A BRIEF HISTORY OF STRATEGIC COMMUNICATION * AIR FORCE STRATEGIC COMMUNICATION EFFORTS * AN ALTERNATIVE MODEL: US NAVY PUBLIC AFFAIRS * RECOMMENDATIONS FOR AIR FORCE COMMUNICATION EFFORTS

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function.

The Air Force Research Institute (AFRI) asked the knowledgeable Washington editor John A. Robinson to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. Robinson is the managing editor of Defense Daily and is also a lieutenant commander public affairs officer in the Navy Reserve. He has a bachelor of arts in government from the University of Notre Dame, a master of arts in international affairs from The Johns Hopkins University School of Advanced International Studies, and a master of arts in national security and strategic studies from the Naval War College.

As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts. It needs to abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of airpower in current and future wars. He feels that it was an important story to tell, not only for the Airmen proudly defending the nation but also for the public, whose support is crucial. AFRI collected these thoughts from Robinson in order to distribute them to Air Force public affairs offices and those most affected by and interested in his observations.

INTRODUCTION * A BRIEF HISTORY OF STRATEGIC COMMUNICATION * AIR FORCE STRATEGIC COMMUNICATION EFFORTS * AN ALTERNATIVE MODEL: US NAVY PUBLIC AFFAIRS * RECOMMENDATIONS FOR AIR FORCE COMMUNICATION EFFORTS

More books from Progressive Management

Cover of the book 21st Century Adult Cancer Sourcebook: Lip and Oral Cavity Cancer - Clinical Data for Patients, Families, and Physicians by Progressive Management
Cover of the book Art of War Paper: Survival Through Adaptation: The Chinese Red Army and the Extermination Campaigns, 1927-1936 - Late Qing to Early Republican China, Li Lisan Line, Bolsheviks by Progressive Management
Cover of the book NASA Human Spaceflight Astronaut Health Research for Exploration and Manned Mars Missions, Risk Report WSN-07, Human Computer Interaction, Task Design, Injury from Dynamic Loads, Food System Illness by Progressive Management
Cover of the book 21st Century U.S. Military Documents: Air Force F-22 Raptor Fighter Aircraft - Operations Procedures, Aircrew Evaluation Criteria, Aircrew Training Flying Operations by Progressive Management
Cover of the book 21st Century U.S. Military Documents: Air Force General Flight Rules, Aircraft Cockpit and Formation Flight Signals by Progressive Management
Cover of the book Effectiveness of United States: Led Economic Sanctions as a Counterproliferation Tool Against Iran's Nuclear Weapons Program - Bush and Obama, Banking Industry, Centrifuges, Uranium, A.Q. Khan by Progressive Management
Cover of the book The History of Chemical Warfare - From World War I to Iraq, Terrorist Threats, Countermeasures and Medical Management, CWC Treaty and Demilitarization (Medical Aspects of Chemical Warfare Excerpt) by Progressive Management
Cover of the book Are Muslim Diaspora in the U.S. Vulnerable to Islamic Extremism? Four Terrorist Case Studies, Boston Bombers Tsarnaev, Analysis of Role of Governance, Economics, Religion, U.S. Homeland Involvement by Progressive Management
Cover of the book Apollo and America's Moon Landing Program: Apollo 9 Official NASA Mission Reports and Press Kit - 1969 First Manned Flight of the Lunar Module in Earth Orbit by McDivitt, Scott, and Schweickart by Progressive Management
Cover of the book National Defense Intelligence College Paper: Imperial Secrets - Remapping the Mind of Empire - Thuggees, Roman and Ottoman Empire, Nomads, Panopticon, Sepoy Revolt of 1857, Barzakh by Progressive Management
Cover of the book Apollo and America's Moon Landing Program: Saturn V Flight Manual: Astronaut's Guide to the Apollo Moon Rocket, plus Flight Safety Plan and Review of Pogo Problems (Part 2) by Progressive Management
Cover of the book Lost in Translation: U.S. Forces and Crime in Japan - Okinawa Mondai, Fact and Fiction, Over-attribution of Crimes to U.S. Forces Japan Military and Civilian Personnel, SOFA-Related Incidents, Impacts by Progressive Management
Cover of the book Vietnam POW Sourcebook: The Long Road Home, U.S. Prisoner of War Policy and Planning and Honor Bound, The History of American Prisoners of War in Southeast Asia, 1961-1973 by Progressive Management
Cover of the book The Demise of Osama bin Laden (Usama Bin Ladin, UBL): U.S. Assault in Abbottabad, Pakistan to Kill the al Qaeda Leader, Intelligence, Implications for the Future, Legal and Military Considerations by Progressive Management
Cover of the book Vanguard: A History (NASA Historical Series SP-4202) - Comprehensive Official History of America's First Satellite Program at the Start of the Space Race by Progressive Management
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy