Communicating Health

Strategies for Health Promotion

Nonfiction, Health & Well Being, Medical, Reference, Public Health
Cover of the book Communicating Health by , SAGE Publications
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Author: ISBN: 9781446290446
Publisher: SAGE Publications Publication: February 1, 2013
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781446290446
Publisher: SAGE Publications
Publication: February 1, 2013
Imprint: SAGE Publications Ltd
Language: English

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

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