Communication for Behavior Change
Volume II: Writing and Producing for Television and Film
Nonfiction, Reference & Language, Language Arts, Communication, Reference
| Author: | Esta de Fossard, John Riber | ISBN: | 9789351505396 |
| Publisher: | SAGE Publications | Publication: | August 4, 2015 |
| Imprint: | Sage Publications Pvt. Ltd | Language: | English |
| Author: | Esta de Fossard, John Riber |
| ISBN: | 9789351505396 |
| Publisher: | SAGE Publications |
| Publication: | August 4, 2015 |
| Imprint: | Sage Publications Pvt. Ltd |
| Language: | English |
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
• Create characters that represent and attract the target audience
• Introduce subtle and convincing ways to improve the standard of living of the audience
• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
• Create characters that represent and attract the target audience
• Introduce subtle and convincing ways to improve the standard of living of the audience
• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
