Communication Skills for Conservation Professionals

Nonfiction, Reference & Language, Education & Teaching, Counseling & Guidance, Science & Nature, Nature, Environment, Environmental Conservation & Protection
Cover of the book Communication Skills for Conservation Professionals by Susan Kay Jacobson, Island Press
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Author: Susan Kay Jacobson ISBN: 9781597269438
Publisher: Island Press Publication: September 26, 2012
Imprint: Island Press Language: English
Author: Susan Kay Jacobson
ISBN: 9781597269438
Publisher: Island Press
Publication: September 26, 2012
Imprint: Island Press
Language: English

Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource managemproblems. Communication Skills for Conservation Professionals can help you do just that—it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’s citations have been updated to include a hof Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource managemproblems. Communication Skills for Conservation Professionals can help you do just that—it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’s citations have been updated to include a hof Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

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