Communication Technology and Human Development

Recent Experiences in the Indian Social Sector

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication Technology and Human Development by Avik Ghosh, SAGE Publications
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Author: Avik Ghosh ISBN: 9789352803309
Publisher: SAGE Publications Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Avik Ghosh
ISBN: 9789352803309
Publisher: SAGE Publications
Publication: January 11, 2006
Imprint: Sage Publications Pvt. Ltd
Language: English

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

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This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.

The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

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