Communities of Innovation

How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too!

Business & Finance, Marketing & Sales
Cover of the book Communities of Innovation by David Edery, Ethan Mollick, Pearson Education
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Author: David Edery, Ethan Mollick ISBN: 9780132143288
Publisher: Pearson Education Publication: November 2, 2009
Imprint: FT Press Language: English
Author: David Edery, Ethan Mollick
ISBN: 9780132143288
Publisher: Pearson Education
Publication: November 2, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.

 

Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself!

 

Following its release, fans invested $16.5 million of labor in the World War II game Battlefield 1942--for free. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.

 

Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself!

 

Following its release, fans invested $16.5 million of labor in the World War II game Battlefield 1942--for free. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators.

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