Companies, Cultures, and the Region

Interactions and Outcomes

Business & Finance
Cover of the book Companies, Cultures, and the Region by , Taylor and Francis
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Author: ISBN: 9781134929139
Publisher: Taylor and Francis Publication: April 8, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781134929139
Publisher: Taylor and Francis
Publication: April 8, 2016
Imprint: Routledge
Language: English

Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The book’s central focus is the interaction of regional and corporate cultures; how different cultures come together, shape each other and change. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics.

This book was originally published as a special issue of the journal European Planning Studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The book’s central focus is the interaction of regional and corporate cultures; how different cultures come together, shape each other and change. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics.

This book was originally published as a special issue of the journal European Planning Studies.

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