Author: | ISBN: | 9781118586426 | |
Publisher: | Wiley | Publication: | January 9, 2013 |
Imprint: | Wiley-ISTE | Language: | English |
Author: | |
ISBN: | 9781118586426 |
Publisher: | Wiley |
Publication: | January 9, 2013 |
Imprint: | Wiley-ISTE |
Language: | English |
The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.
The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.