Computational Intelligence in Business Analytics

Concepts, Methods, and Tools for Big Data Applications

Business & Finance, Economics, Statistics, Management & Leadership, Production & Operations Management, Nonfiction, Computers, Database Management
Cover of the book Computational Intelligence in Business Analytics by Les Sztandera, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Les Sztandera ISBN: 9780133552133
Publisher: Pearson Education Publication: May 26, 2014
Imprint: Pearson FT Press Language: English
Author: Les Sztandera
ISBN: 9780133552133
Publisher: Pearson Education
Publication: May 26, 2014
Imprint: Pearson FT Press
Language: English

Use computational intelligence to drive more value from business analytics, overcome real-world uncertainties and complexities, and make better decisions. Drawing on his pioneering experience as an instructor and researcher, Dr. Les Sztandera thoroughly illuminates today's key computational intelligence tools, knowledge, and strategies for analysis, exploration, and knowledge generation. Sztandera demystifies artificial neural networks, genetic algorithms, and fuzzy systems, and guides you through using them to model, discover, and interpret new patterns that can't be found through statistical methods alone. Packed with relevant case studies and examples, this guide demonstrates:

  • Customer segmentation for direct marketing
  • Customer profiling for relationship management
  • Efficient mailing campaigns
  • Customer retention
  • Identification of cross-selling opportunities
  • Credit score analysis
  • Detection of fraudulent behavior and transactions
  • Hedge fund strategies, and more

Szandera shows how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. He also shows how to complement computational intelligence with visualization, explorative interfaces and advanced reporting, thereby empowering business users and enterprise stakeholders to take full advantage of it. For analytics professionals, managers, and students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Use computational intelligence to drive more value from business analytics, overcome real-world uncertainties and complexities, and make better decisions. Drawing on his pioneering experience as an instructor and researcher, Dr. Les Sztandera thoroughly illuminates today's key computational intelligence tools, knowledge, and strategies for analysis, exploration, and knowledge generation. Sztandera demystifies artificial neural networks, genetic algorithms, and fuzzy systems, and guides you through using them to model, discover, and interpret new patterns that can't be found through statistical methods alone. Packed with relevant case studies and examples, this guide demonstrates:

Szandera shows how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. He also shows how to complement computational intelligence with visualization, explorative interfaces and advanced reporting, thereby empowering business users and enterprise stakeholders to take full advantage of it. For analytics professionals, managers, and students.

More books from Pearson Education

Cover of the book Learn Adobe Illustrator CC for Graphic Design and Illustration by Les Sztandera
Cover of the book Investing in Neglected Stocks by Les Sztandera
Cover of the book The Official Joomla! Book by Les Sztandera
Cover of the book Working with Americans by Les Sztandera
Cover of the book The College Solution by Les Sztandera
Cover of the book Fundamental Concepts and Computations in Chemical Engineering by Les Sztandera
Cover of the book Moving from Brevity to Aha! in Your Presentation by Les Sztandera
Cover of the book The One Page Business Strategy by Les Sztandera
Cover of the book Robin Williams Handmade Design Workshop by Les Sztandera
Cover of the book Microsoft SharePoint 2007 Unleashed by Les Sztandera
Cover of the book In-House SEO by Les Sztandera
Cover of the book Dynamic Supply Chains by Les Sztandera
Cover of the book Joe's Coin Shop by Les Sztandera
Cover of the book How to Pay Less for Life and Auto Insurance by Les Sztandera
Cover of the book Get Mad, Not Even by Les Sztandera
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy