Computer-Mediated Marketing Strategies

Social Media and Online Brand Communities

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Computer-Mediated Marketing Strategies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466665972
Publisher: IGI Global Publication: October 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466665972
Publisher: IGI Global
Publication: October 31, 2014
Imprint: Business Science Reference
Language: English

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

More books from IGI Global

Cover of the book Numerical and Analytical Solutions for Solving Nonlinear Equations in Heat Transfer by
Cover of the book Information Acquisitions and Sharing through Inter-Organizational Collaboration by
Cover of the book Cases on Sustainable Human Resources Management in the Middle East and Asia by
Cover of the book Creativity in Workforce Development and Innovation by
Cover of the book Comparative Perspectives on Global Corporate Social Responsibility by
Cover of the book Scholarly Content and Its Evolution by Scientometric Indicators by
Cover of the book New Business Opportunities in the Growing E-Tourism Industry by
Cover of the book Applied Computational Intelligence and Soft Computing in Engineering by
Cover of the book Encyclopedia of Information Science and Technology, Fourth Edition by
Cover of the book Improving the Quality of Life for Dementia Patients through Progressive Detection, Treatment, and Care by
Cover of the book Renewable and Alternative Energy by
Cover of the book Advancements in Applied Metaheuristic Computing by
Cover of the book Corporate Standardization Management and Innovation by
Cover of the book Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues by
Cover of the book Global Issues and Ethical Considerations in Human Enhancement Technologies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy