Concise Encyclopedia of Advertising

Business & Finance
Cover of the book Concise Encyclopedia of Advertising by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack ISBN: 9781317787303
Publisher: Taylor and Francis Publication: January 2, 2014
Imprint: Routledge Language: English
Author: Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
ISBN: 9781317787303
Publisher: Taylor and Francis
Publication: January 2, 2014
Imprint: Routledge
Language: English

At your fingertips-find advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

Some of the terms and concepts in the Concise Encyclopedia of Advertising include:

  • advertising appeals

  • evaluation criteria of advertising

  • Internet advertising

  • magazine advertising

  • television advertising

  • advertising campaign management

  • sponsorship marketing

  • and many more!

The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

At your fingertips-find advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

Some of the terms and concepts in the Concise Encyclopedia of Advertising include:

The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

More books from Taylor and Francis

Cover of the book The Merchant of Venice by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book National and European Foreign Policies by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Applying Emotional Intelligence by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Recreation and the Law by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Deculturalization and the Struggle for Equality by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book The Life and Music of Eric Coates by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book British Economic Development in South East Asia, 1880 - 1939, Volume 3 by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Praising His Name In The Dance by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Underlying Standards that Support Population Health Improvement by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Kipling's Children's Literature by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Death and the right hand by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Wrongful Conviction and Criminal Justice Reform by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Fundamental Themes in Clinical Supervision by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Nothingness: Tadao Ando's Christian Sacred Space by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Cover of the book Imagination, Philosophy and the Arts by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy