Consumer Behavior Knowledge for Effective Sports and Event Marketing

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Consumer Behavior Knowledge for Effective Sports and Event Marketing by , Taylor and Francis
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Author: ISBN: 9781136917905
Publisher: Taylor and Francis Publication: January 7, 2011
Imprint: Routledge Language: English
Author:
ISBN: 9781136917905
Publisher: Taylor and Francis
Publication: January 7, 2011
Imprint: Routledge
Language: English

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

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