Consumer Behaviour

Applications in Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Consumer Behaviour by Professor Robert East, Dr. Jaywant Singh, Malcolm Wright, Professor Marc Vanhuele, SAGE Publications
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Author: Professor Robert East, Dr. Jaywant Singh, Malcolm Wright, Professor Marc Vanhuele ISBN: 9781473988033
Publisher: SAGE Publications Publication: November 10, 2016
Imprint: SAGE Publications Ltd Language: English
Author: Professor Robert East, Dr. Jaywant Singh, Malcolm Wright, Professor Marc Vanhuele
ISBN: 9781473988033
Publisher: SAGE Publications
Publication: November 10, 2016
Imprint: SAGE Publications Ltd
Language: English

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.

The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

 

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.

The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

 

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

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