Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Social Psychology
Cover of the book Consumer Behaviour (RLE Consumer Behaviour) by Gordon R. Foxall, Taylor and Francis
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Author: Gordon R. Foxall ISBN: 9781317565901
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author: Gordon R. Foxall
ISBN: 9781317565901
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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