Consumer Democracy

The Marketing of Politics

Nonfiction, Social & Cultural Studies, Political Science, International, Foreign Legal Systems, Social Science
Cover of the book Consumer Democracy by Margaret Scammell, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Margaret Scammell ISBN: 9781107702356
Publisher: Cambridge University Press Publication: February 10, 2014
Imprint: Cambridge University Press Language: English
Author: Margaret Scammell
ISBN: 9781107702356
Publisher: Cambridge University Press
Publication: February 10, 2014
Imprint: Cambridge University Press
Language: English

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

More books from Cambridge University Press

Cover of the book An Introduction to Macroscopic Quantum Phenomena and Quantum Dissipation by Margaret Scammell
Cover of the book The Cambridge Companion to Eighteenth-Century Poetry by Margaret Scammell
Cover of the book The Huns, Rome and the Birth of Europe by Margaret Scammell
Cover of the book Medieval English Conveyances by Margaret Scammell
Cover of the book The Mammalian Jaw by Margaret Scammell
Cover of the book An Introduction to the International Criminal Court by Margaret Scammell
Cover of the book Technology and the Diva by Margaret Scammell
Cover of the book Understanding Child and Adolescent Behaviour in the Classroom by Margaret Scammell
Cover of the book Seaweed Ecology and Physiology by Margaret Scammell
Cover of the book Fundamentals of Electro-Optic Systems Design by Margaret Scammell
Cover of the book The Cambridge Companion to Electronic Music by Margaret Scammell
Cover of the book The Platonic Art of Philosophy by Margaret Scammell
Cover of the book Habeas Corpus in International Law by Margaret Scammell
Cover of the book The Jewish Family by Margaret Scammell
Cover of the book Blindness and Writing by Margaret Scammell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy