Consumer Demographics and Behaviour

Markets are People

Nonfiction, Social & Cultural Studies, Social Science, Demography, Political Science, Government, Social Policy
Cover of the book Consumer Demographics and Behaviour by Jo M. Martins, Farhat Yusuf, David A. Swanson, Springer Netherlands
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jo M. Martins, Farhat Yusuf, David A. Swanson ISBN: 9789400718555
Publisher: Springer Netherlands Publication: November 1, 2011
Imprint: Springer Language: English
Author: Jo M. Martins, Farhat Yusuf, David A. Swanson
ISBN: 9789400718555
Publisher: Springer Netherlands
Publication: November 1, 2011
Imprint: Springer
Language: English

*This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. *

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. *

More books from Springer Netherlands

Cover of the book Mutating Concepts, Evolving Disciplines: Genetics, Medicine, and Society by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Classical Mechanics by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Numerical Methods for Metamaterial Design by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Pocket Atlas of Skeletal Age by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Optics of Cosmic Dust by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Experimental Metastasis: Modeling and Analysis by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Cancer Management in Man: Chemotherapy, Biological Therapy, Hyperthermia and Supporting Measures by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Global Climate Change - The Technology Challenge by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book The Horizons of Continental Philosophy by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Cytokines in the Treatment of Infectious Diseases by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book A Treatise of Legal Philosophy and General Jurisprudence by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book EuroWordNet: A multilingual database with lexical semantic networks by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Ecological Connectivity among Tropical Coastal Ecosystems by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Living with Haemophilia by Jo M. Martins, Farhat Yusuf, David A. Swanson
Cover of the book Changing Governance and Management in Higher Education by Jo M. Martins, Farhat Yusuf, David A. Swanson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy