Consumer Reaction, Food Production and the Fukushima Disaster

Assessing Reputation Damage Due to Potential Radiation Contamination

Business & Finance, Industries & Professions, Industries, Economics
Cover of the book Consumer Reaction, Food Production and the Fukushima Disaster by Kentaka Aruga, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kentaka Aruga ISBN: 9783319598499
Publisher: Springer International Publishing Publication: June 9, 2017
Imprint: Springer Language: English
Author: Kentaka Aruga
ISBN: 9783319598499
Publisher: Springer International Publishing
Publication: June 9, 2017
Imprint: Springer
Language: English

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices. 

More books from Springer International Publishing

Cover of the book Entrepreneurial Innovation and Leadership by Kentaka Aruga
Cover of the book Corruption and Norms by Kentaka Aruga
Cover of the book Intelligent Systems in Science and Information 2014 by Kentaka Aruga
Cover of the book Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing 2015 by Kentaka Aruga
Cover of the book Introduction to the Physics of Matter by Kentaka Aruga
Cover of the book Mammalian Transient Receptor Potential (TRP) Cation Channels by Kentaka Aruga
Cover of the book Dissent, Revolution and Liberty Beyond Earth by Kentaka Aruga
Cover of the book Symmetric Spaces and the Kashiwara-Vergne Method by Kentaka Aruga
Cover of the book Succession Planning by Kentaka Aruga
Cover of the book Counterterrorism and Cybersecurity by Kentaka Aruga
Cover of the book Seismic Hydrocarbon Exploration by Kentaka Aruga
Cover of the book Synthesis of Nanoparticles and Nanomaterials by Kentaka Aruga
Cover of the book Space, Time and the Limits of Human Understanding by Kentaka Aruga
Cover of the book Will Miami Survive? by Kentaka Aruga
Cover of the book Humanities Data in R by Kentaka Aruga
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy