| Author: | ISBN: | 9781134690022 | |
| Publisher: | Taylor and Francis | Publication: | June 23, 2005 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781134690022 |
| Publisher: | Taylor and Francis |
| Publication: | June 23, 2005 |
| Imprint: | Routledge |
| Language: | English |
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
