Consumer Vulnerability

Conditions, contexts and characteristics

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Consumer Vulnerability by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135101787
Publisher: Taylor and Francis Publication: August 11, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781135101787
Publisher: Taylor and Francis
Publication: August 11, 2015
Imprint: Routledge
Language: English

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.

Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.

This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.

Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.

This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

More books from Taylor and Francis

Cover of the book The Dilemmas of De-Stalinization by
Cover of the book Postcolonial Ecocriticism by
Cover of the book Life Cycle Approaches to Sustainable Regional Development by
Cover of the book Criminal Investigation by
Cover of the book Concept Development in the Secondary School by
Cover of the book Shakespeare and Politics by
Cover of the book Valois Tapestries by
Cover of the book Routledge Revivals: Literary Fat Ladies (1987) by
Cover of the book Sweet Sorrow by
Cover of the book The Routledge Handbook of Tourism Research by
Cover of the book United Nations Development Programme and System (UNDP) by
Cover of the book Lytton Strachey and the Search for Modern Sexual Identity by
Cover of the book Art in the Asia-Pacific by
Cover of the book Compelled to Crime by
Cover of the book On Record by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy