Consuming Dance

Choreography and Advertising

Nonfiction, Entertainment, Music, Pop & Rock, Dance, Music Styles, Film, History & Criticism
Cover of the book Consuming Dance by Colleen T. Dunagan, Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Colleen T. Dunagan ISBN: 9780190491390
Publisher: Oxford University Press Publication: May 4, 2018
Imprint: Oxford University Press Language: English
Author: Colleen T. Dunagan
ISBN: 9780190491390
Publisher: Oxford University Press
Publication: May 4, 2018
Imprint: Oxford University Press
Language: English

Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.

More books from Oxford University Press

Cover of the book Bipolar Disorder in Youth by Colleen T. Dunagan
Cover of the book Wondrous Truths by Colleen T. Dunagan
Cover of the book Exporting American Dreams by Colleen T. Dunagan
Cover of the book Candian Women and the Struggle for Equality by Colleen T. Dunagan
Cover of the book Research with Diverse Groups by Colleen T. Dunagan
Cover of the book Four Crises of American Democracy by Colleen T. Dunagan
Cover of the book The Rise of "The Rest" by Colleen T. Dunagan
Cover of the book Mercury's Wings by Colleen T. Dunagan
Cover of the book Charles S. Peirce's Phenomenology by Colleen T. Dunagan
Cover of the book The True Wealth of Nations by Colleen T. Dunagan
Cover of the book The Lovers' Quarrel by Colleen T. Dunagan
Cover of the book Tonal Pitch Space by Colleen T. Dunagan
Cover of the book Be Very Afraid by Colleen T. Dunagan
Cover of the book Road Warriors by Colleen T. Dunagan
Cover of the book If I Give My Soul by Colleen T. Dunagan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy