Consumption Culture in Europe

Insight into the Beverage Industry

Business & Finance, Marketing & Sales, International, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Consumption Culture in Europe by , IGI Global
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Author: ISBN: 9781466628892
Publisher: IGI Global Publication: January 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466628892
Publisher: IGI Global
Publication: January 31, 2013
Imprint: Business Science Reference
Language: English
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

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