Contemporary Development in Business and Management

Beiersdorf

Business & Finance, Human Resources & Personnel Management
Cover of the book Contemporary Development in Business and Management by Alexander Berger, GRIN Publishing
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Author: Alexander Berger ISBN: 9783640939916
Publisher: GRIN Publishing Publication: June 20, 2011
Imprint: GRIN Publishing Language: English
Author: Alexander Berger
ISBN: 9783640939916
Publisher: GRIN Publishing
Publication: June 20, 2011
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Personnel and Organisation, grade: 73%, University of Sunderland, language: English, abstract: Nowadays the interface of the external and internal environments is of great importance. Companies can influence their internal environment, but they generally have less influence on the external environment. Furthermore, the demographic change is challenging most companies. On the one hand they have to adjust to the changing customers' needs and on the other hand they have to deal with the decline of the workforce on the labour market. As an leading international branded consumer goods company Beiersdorf is influenced by external and internal factors in many ways. This report is divided into two parts. The first part will evaluate the internal and external environment of Beiersdorf. On the basis of the Beiersdorf's history development the internal environment will be analysed. Furthermore the external environment will be presented within the scope of the PEST analysis and Porter's five forces. The second part will show how demographic factors influence Beiersdorf´s policies and how the company has responded in the past. At the end areas of improvement regarding demographic factors will be proposed.

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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Personnel and Organisation, grade: 73%, University of Sunderland, language: English, abstract: Nowadays the interface of the external and internal environments is of great importance. Companies can influence their internal environment, but they generally have less influence on the external environment. Furthermore, the demographic change is challenging most companies. On the one hand they have to adjust to the changing customers' needs and on the other hand they have to deal with the decline of the workforce on the labour market. As an leading international branded consumer goods company Beiersdorf is influenced by external and internal factors in many ways. This report is divided into two parts. The first part will evaluate the internal and external environment of Beiersdorf. On the basis of the Beiersdorf's history development the internal environment will be analysed. Furthermore the external environment will be presented within the scope of the PEST analysis and Porter's five forces. The second part will show how demographic factors influence Beiersdorf´s policies and how the company has responded in the past. At the end areas of improvement regarding demographic factors will be proposed.

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