Contemporary Issues in Marketing and Consumer Behaviour

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis ISBN: 9781134057825
Publisher: Taylor and Francis Publication: July 20, 2017
Imprint: Routledge Language: English
Author: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
ISBN: 9781134057825
Publisher: Taylor and Francis
Publication: July 20, 2017
Imprint: Routledge
Language: English

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

More books from Taylor and Francis

Cover of the book Psychological Therapies with Older People by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Routledge Handbook of Research Methods in Military Studies by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Balancing between Trade and Risk by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Trust and Economics by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Dreams and Modernity by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book The Elements of Environmental Pollution by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Cooperative Security and the Balance of Power in ASEAN and the ARF by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Obeying Orders by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book The Intellectual Property and Food Project by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Invisible Children in the Society and Its Schools by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book The Psychology of Performance by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book The Malthusian Controversy by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Your Career, Your Life by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book Sex Working and the Bible by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Cover of the book People And Environment by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy