Contemporary Public Opinion

Issues and the News

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Contemporary Public Opinion by Maxwell McCombs, Taylor and Francis
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Author: Maxwell McCombs ISBN: 9781351226721
Publisher: Taylor and Francis Publication: October 3, 2017
Imprint: Routledge Language: English
Author: Maxwell McCombs
ISBN: 9781351226721
Publisher: Taylor and Francis
Publication: October 3, 2017
Imprint: Routledge
Language: English

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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