Contemporary Radio Programming Strategies

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Contemporary Radio Programming Strategies by David T. MacFarland, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David T. MacFarland ISBN: 9781315443508
Publisher: Taylor and Francis Publication: October 14, 2016
Imprint: Routledge Language: English
Author: David T. MacFarland
ISBN: 9781315443508
Publisher: Taylor and Francis
Publication: October 14, 2016
Imprint: Routledge
Language: English

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

More books from Taylor and Francis

Cover of the book Understanding Chinese Society by David T. MacFarland
Cover of the book Communication for All by David T. MacFarland
Cover of the book Business and Conflict in Fragile States by David T. MacFarland
Cover of the book Life Space and Economic Space by David T. MacFarland
Cover of the book Gilles Deleuze by David T. MacFarland
Cover of the book Handbook of Research and Policy in Art Education by David T. MacFarland
Cover of the book Psychiatric Criminology by David T. MacFarland
Cover of the book Women's Rights and Religious Law by David T. MacFarland
Cover of the book Decoding Liberation by David T. MacFarland
Cover of the book Hume's Philosophy of Belief (Routledge Revivals) by David T. MacFarland
Cover of the book Financial Revolution 1660 - 1750, The by David T. MacFarland
Cover of the book Imagination, Illness and Injury by David T. MacFarland
Cover of the book Pensions in the Netherlands by David T. MacFarland
Cover of the book The Adam Smith Review Volume 4 by David T. MacFarland
Cover of the book The Revolution in Anthropology Ils 69 by David T. MacFarland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy