Contemporary Sport Marketing

Global perspectives

Nonfiction, Sports, Reference
Cover of the book Contemporary Sport Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351967334
Publisher: Taylor and Francis Publication: February 17, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351967334
Publisher: Taylor and Francis
Publication: February 17, 2017
Imprint: Routledge
Language: English

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. 

Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:

  • sport marketing in a globalized marketplace
  • corporate social responsibility and sponsorship in sporting events
  • the Olympic brand image and its values
  • sport consumer behaviour and customer satisfaction
  • new digital marketing channels.

Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. 

Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:

Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

More books from Taylor and Francis

Cover of the book Security Blurs by
Cover of the book Lyotard by
Cover of the book Beginning Interpretative Inquiry by
Cover of the book Boundaries and Bridges by
Cover of the book Routledge Handbook of International Human Rights Law by
Cover of the book Karl Abraham by
Cover of the book Muslim Americans by
Cover of the book Sovereign Risk Analysis (RLE Banking & Finance) by
Cover of the book Pan-Asianism in Modern Japanese History by
Cover of the book Java Made Simple by
Cover of the book Mucho Macho by
Cover of the book Handing Over by
Cover of the book The Routledge Handbook of Elections, Voting Behavior and Public Opinion by
Cover of the book Re-engaging Young People in Education by
Cover of the book The ABC of Child Protection by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy