Contemporary Strategic Marketing 2e

Business & Finance, Marketing & Sales, Research
Cover of the book Contemporary Strategic Marketing 2e by Dr Ross Brennan, Dr Paul Baines, Paul Garneau, Lynn Vos, Palgrave Macmillan
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Author: Dr Ross Brennan, Dr Paul Baines, Paul Garneau, Lynn Vos ISBN: 9781137186638
Publisher: Palgrave Macmillan Publication: October 12, 2007
Imprint: Palgrave Macmillan Language: English
Author: Dr Ross Brennan, Dr Paul Baines, Paul Garneau, Lynn Vos
ISBN: 9781137186638
Publisher: Palgrave Macmillan
Publication: October 12, 2007
Imprint: Palgrave Macmillan
Language: English

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

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